Circle is a complete Point of Sale, stock management and online sales solution for booksellers. It is an ideal platform for bricks and mortar stores that want to be online, but don’t want the hassle of managing a website and the shop floor independently.

With Circle, all sales (in-store or online) are administered through a single cloud-based system that is accessible from anywhere, like your online email account. It knits together your existing business systems for email, accounting and eftpos; and functions on any device.

Circle is backed by leading international innovators and software companies such as Yikebike and Acclipse and has established partnerships with Nielsen and Xero. It is used by the majority of independent booksellers in New Zealand and a growing number in Australia. A resourceful and dedicated staff of 11 is backed by a group of 5 shareholders who are all founders of significant local software companies in their own right.

Circle has been operating for over 15 years under the managing direction of founder, Warwick Schaffer.

Mike Chisholm – Director

Kevin Taylor and Rob Van Noblin 

Grant Ryan

Circle Staff


warwick schafferWarwick Schaffer – Managing Director & Lead Designer

Warwick has a background in business management, systems analysis and international marketing with degrees from Canterbury University and the University of Tokyo. Warwick founded Circle in 2002 and has managed the system development and a growing team since then.


Benjamin KearnsBenjamin Kearns – Security Expert

Benjamin has a Bsc(Hons) in Computer Science but his main passion is in security. Previously employed by Circle as technical support and software engineer, Benjamin has now branched into the area of security and consults with Circle regularly.


Phanindra Chaudhary – Backend Developer

An open-source evangelist and avid Ruby on Rails hacker, Phanindra currently manages Circle’s backend developments. He has vast experience in Ruby, Rails, MySQL, Linux, and server management.

Phyllipy Chagas

Phyllipy Chagas – Web Developer

Phyllipy works full time in our Christchurch office. He is an experienced Software Engineer with a demonstrated work history in the information technology and services industry. Skilled in Ruby on Rails, Ruby, Microsoft .NET Framework, javascript and other web technologies, he has a Bachelor of Science in Computer Science from Universidade Federal do Paraná.



Bryan Camua – Senior Support

Bryan graduated with a BSc in Computer Engineering from Bulacan State University in 2009 and has since worked in a wide variety of software testing, support and training roles for large organisations such as IBM and KPMG. He has experience with Oracle, WebSphere Application Server, SQL, Unix Bash; and has also had exposure to C++, MySQL, PHP, Scripting in Oracle as well as many customer support management systems. For Circle, Bryan monitors and maintains the servers, provides first line customer support and training, manages customer setups and data migrations.


Aidan Carr

Aidan Carr – UX Design

Aidan is an expert UI/UX web designer based in the UK. He has over 7 years experience in web and mobile design. Aidan is currently working on updating the Circle user interface.


ManisiaManisa Mausumi – Software Tester

Manisa is a QA specialist with more than 7 years of experience.


Rebecca Sardoma – Accounts

Rebecca has 14 years experience of providing accounting and bookkeeping services, she is also Xero certified.


Lucy Ovenden – Marketing and Sales

Lucy graduated from the University of Otago with a BA(Hons) in History. She writes freelance articles for a range of arts focussed publications such as EyeContact and The Big Idea, and has worked in Christchurch at the Centre of Contemporary Art (CoCA) and SCAPE Public Art.


Soraya Panganiban – Sales Assistant

Soraya has extensive experience in customer support, marketing and business development, having worked in sales for the past 15 years. She has been freelancing for almost five years and lives with her family in the Philippines.


James Stackhouse – Software Testing Assistant

James completed a BSc in Geography and a BA(Hons) in European Studies at the University of Canterbury, before studying IT at ARA Institute of Technology in Christchurch. A passionate cricketer, James previously worked as Secretary of the Addington Cricket Club and plays for the Lancaster Park Cricket Club.